Visual Interpretation of the Word “Ro” — A Poster Series with Augmented Reality

This project explores the concept of “ro” through the lens of the Greek word “ροή” (/roì/), meaning flow or continuous movement of a mass. The design approach focused on translating this abstract notion into visual form through typography, geometry, and motion.

The outcome is a series of posters that capture the sensation of flow in both still and animated compositions. Augmented reality, implemented via Artivive, extended the experience beyond print — allowing the visuals to evolve and move when viewed through a smartphone. The work was exhibited as an interactive installation, inviting viewers to engage with the dynamic interplay between physical and digital design.